Comments on: Unsuccessful PPC … it doesn’t always work http://AffiliateStudent.co.uk/general-aff-marketing/unsuccessful-ppc-it-doesnt-always-work/ ...Life and Times of a Student in Affiliate Marketing Fri, 05 Sep 2008 16:05:14 +0000 http://wordpress.org/?v=2.2.2 By: Terry http://AffiliateStudent.co.uk/general-aff-marketing/unsuccessful-ppc-it-doesnt-always-work/#comment-8865 Terry Mon, 21 Jul 2008 18:37:50 +0000 http://AffiliateStudent.co.uk/general-aff-marketing/unsuccessful-ppc-it-doesnt-always-work/#comment-8865 Dunc, there is of course benefits and also there are clauses when it comes to PPC. I found using Adwords a challenge when coming to quality score. The one good thing about direct PPC is that you are guaranteed mostly that the cookie gets dropped, so you wont lose any commissions if they go on to make a sale. And of course as Max has stated, not all products convert the same as if you are going against a big player in the industry that can offer a better price that the merchant you are promoting, I would say it is time to move on. PPC to a landing page, especially with the Google quality score issue is itself a challenge, but direct PPC cannot guarantee you that quality score as you dont have control of the landing pages content, hence then your bids 'may' go up if the quality score is poor. With PPC to your own landing page you can alter the page to boost the quality score and try to lower the price of your clicks. At least, thats one of the issues concerning Adwords. Also, with your landing page the main challenge is to get the visitor to click that link and land that cookie, so pay-per-click to sales conversion will be lower as not everybody clicks your links. So as you see, there are benefits of doing both. Dunc, there is of course benefits and also there are clauses when it comes to PPC. I found using Adwords a challenge when coming to quality score. The one good thing about direct PPC is that you are guaranteed mostly that the cookie gets dropped, so you wont lose any commissions if they go on to make a sale. And of course as Max has stated, not all products convert the same as if you are going against a big player in the industry that can offer a better price that the merchant you are promoting, I would say it is time to move on.

PPC to a landing page, especially with the Google quality score issue is itself a challenge, but direct PPC cannot guarantee you that quality score as you dont have control of the landing pages content, hence then your bids ‘may’ go up if the quality score is poor. With PPC to your own landing page you can alter the page to boost the quality score and try to lower the price of your clicks. At least, thats one of the issues concerning Adwords. Also, with your landing page the main challenge is to get the visitor to click that link and land that cookie, so pay-per-click to sales conversion will be lower as not everybody clicks your links.

So as you see, there are benefits of doing both.

]]> By: Dunc http://AffiliateStudent.co.uk/general-aff-marketing/unsuccessful-ppc-it-doesnt-always-work/#comment-3897 Dunc Mon, 12 May 2008 17:51:48 +0000 http://AffiliateStudent.co.uk/general-aff-marketing/unsuccessful-ppc-it-doesnt-always-work/#comment-3897 Nice post, interesting stuff about the cut off point. What made you try direct to merchant? Are there really any benefits other than not having to build your own landing page? I read time and time again that you're throwing your money away with direct to merchant stuff because of your reliance on their (frequently) shoddy website to convert well. Hat's off to you for trying this though. Nice post, interesting stuff about the cut off point. What made you try direct to merchant? Are there really any benefits other than not having to build your own landing page?
I read time and time again that you’re throwing your money away with direct to merchant stuff because of your reliance on their (frequently) shoddy website to convert well.
Hat’s off to you for trying this though.

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